PRESIDENITAL TV ADVERTISING NARROWS TO 10 BATTLEGROUND STATES
CANDIDATES ARE FAR MORE POSITIVE THAN PARTIES AND GROUPS
OVER HALF A MILLION TV SPOTS HAVE AIRED IN THE 2004 PRESIDENTIAL RACE ONLY 739 AIRINGS RUN BY SWIFT BOAT VETERANS GROUP, IN JUST SEVEN MEDIA MARKETS IN THREE STATES DRIVING MEDIA COVERAGE OF PRESIDENTIAL RACE

CANDIDATES AIRING TWICE AS MANY ADS IN IOWA THAN NEW HAMPSHIRE
MORE THAN $90 PER IOWA CAUCUS VOTER ALREADY SPENT ON TV

DEAN SPENDS MODESTLY ON MUST-WIN WISCONSIN TV
EDWARDS OUTSPENDS DEMOCRATIC RIVALS IN THE TWO WEEKS BEFORE THE BADGER STATE PRIMARY

BUSH, DEM, TV ADVERTISING NEAR EQUAL
BUSH MORE POSITIVE; WHO'S TARGETING WHERE?

 

60 PERCENT OF AMERICANS LIVE IN AREAS WHERE NO ADS HAVE AIRED
BUSH CAMPAIGN HAS ADVANTAGE OVER KERRY IN MOST MARKETS; ADDING DEM GROUPS GIVES KERRY ADVANTAGE IN MOST PLACES

 

Text Box:   CANDIDATES AIRING TWICE AS MANY TV ADS IN IOWA THAN NEW HAMPSHIRE MORE THAN $90 PER IOWA CAUCUS VOTER ALREADY SPENT ON TV. Whopping $53M Spent in CA Recall, Leading All 2003 Political Broadcast TV Ad Spending.

 

 

OVER $100 MILLION IN POLITICAL TV ADS IN 2002
BIG FOUR GOV. PRIMARIES SPENT $64 MILLION ALONE, FASTEST PACE OF SPENDING ON ADS IN NON-PRESIDENTIAL YEAR
OVER $100 MILLION IN POLITICAL TV ISSUE ADS THIS YEAR
CAMPAIGNS, LOBBYISTS SPENT $80 MILLION IN THE PAST THREE MONTHS, ALONE

$28 MILLION IN POLITICAL TV ISSUE ADS SINCE JANUARY
THE FUTURE MAY BE PLASTICS, BEN, BUT THE PAST HUNDRED DAYS WERE ABOUT ABORTION AND RICE

POLITICAL ADVERTISING NEARLY TRIPLED IN 2000 WITH HALF-A-MILLION MORE TV ADS
FEW ISSUE ADS ADHERED TO INTENT, INTERPRETATION OF CAMPAIGN FINANCE LAWS; DRAMATIC AFFECT ENVISIONED BY PASSAGE OF MCCAIN-FEINGOLD, SNOWE-JEFFORDS

RECORD POLITICAL TELEVISION ADVERTISING GRINDS  TO A HALT ON FIRST ANNIVERSARY OF 9/11
Click below for storyboards relating to 9/11 themes:
Mike Ross (AR-4)                      Tom Harkin (IA-Sen)
Jean Carnahan (MO-Sen)         NC Dems (NC-Sen)
Brent Taylor (TN-7)                     Bob Casey (PA-Gov) 
$1/4 BILLION IN POLITICAL TV ADS IN 2002
435,000 SPOTS RUN IN TOP 100 MARKETS
 
AD SPENDING ESCALATES SINCE LABOR DAY, OVER $300 MILLION SPENT THIS YEAR
 TONE OF CAMPAIGN ADS FRIENDLIER ACROSS THE NATION, EDUCATION, EMPLOYMENT AND TAXES AMONG THE MOST POPULAR ISSUES FOR CANDIDATES
Click below for examples of ads of differing tone:
Oz Bengur (MD-2) goes negative while claiming to be positive
John Shimkus (IL-19) throws the Bible at David Phelps
Jennifer Granholm (MI-Gov) pulls no punches in her primary
Roy Barnes (GA-Gov) touts his personal values
Steve Largent (OK-Gov) showcases his own American Dream
 
U.S. SENATE SPENDING IS OVER $25 SINCE LABOR DAY
 REPUBLICANS OUTSPENDING THE DEMOCRATS ON SOFT MONEY TV ADS EVERYWHERE BUT NJ, NC AND GA.
 
POST-9/11 POSITIVE CAMPAIGN TV ADVERTISING BECOMES 'NEGATIVITY AS USUAL'
U.S. SENATE CAMPAIGNS LEAD NEGATIVITY, NJ WORST

ONE BILLION DOLLARS SPENT ON POLITICAL TELEVISION ADVERTISING IN 2002 MIDTERM ELECTION
SPENDING IN COMPETITIVE HOUSE RACES BUCKS PREVIOUS TRENDS AS DEMOCRATIC CANDIDATES SPEND MORE

CAMPAIGN FINANCE REFORM DOES NOT BLOCK LEGAL ISSUE ADS, NEW BOOK FINDS
 The Bipartisan Campaign Finance Reform Act (BCRA) would not have mistakenly rejected any interest group ads aired during the 2002 election.

READ OUR COMPLETE ANALYSIS OF WHO PAID FOR ADVERTISING IN THE 2002 ELECTIONS

VIEW THE STORYBOARDS OF ADS THAT WOULD HAVE FALLEN UNDER THE NEW CAMPAIGN FINANCE REGULATIONS TO SEE IF YOU AGREE WITH OUR ASSESSMENTS OF THEIR PURPOSES

IOWA PRESIDENTIAL CAMPAIGN SPENDING DOUBLES NEW HAMPSHIRE
DEAN TOTAL SPENDING TOPS ALL OTHERS AS THE ONLY DEM RUNNING A NATIONAL CAMPAIGN. BUSH CRITICS START WITH HEAVY ADVANTAGE ON THE AIRWAVES